The Bedford Group and SalesChoice Inc. Continue Strategic Partnership


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November 24th, 2019 | TORONTO, CA – The Bedford Group, a leading retained executive search and talent management solutions organization, and SalesChoice Inc., a leader in AI Predictive & Prescriptive Sales and Marketing Analytics Cloud Solutions, announced a strategic alliance in June 2019.

The Bedford Group and SalesChoice Inc. subsequently hosted four live workshops with CEO’s from across Canada to further advance AI skills development and leadership capabilities, and acquisition and retention of executive AI leadership talent to build ‘The Organization of The Future’. In November 2019, the firms continued the AI Organization of the Future CEO Working Sessions, exploring AI and Ethics, Privacy & Risk, and the leadership role of CEOs and Board Directors in ensuring stronger foundations for guiding their organizations in the effective uses of AI, and extreme caution in Black Box AI not enabling explainable AI.

Every CEO recognized the imperative to learn about AI and understand how it impacts their current and future organizational strategy and highlighted the major educational gaps in their operations to advance AI successfully. Three key highlights from these sessions are summarized below.

  • Every CEO stressed the importance of Board Director Leadership to advance the modernization position of AI, and support new investments to enable AI value realization
  • No organization in attendance had a fully articulated AI and Ethics formal policy position, as they have been pre-occupied with GDPR and most recently the new State of California policy requirements going into effect in January,2020
  • In our prior working sessions in 2019, over 100 C-level executives were engaged in exploring the need for accelerated learning on AI fundamentals, the results from previous sessions can be found 

As a result of the success of these AI C-Suite Forums, SalesChoice and The Bedford Group are now offering the following services to CEOs, their Board of Director and Executive leadership Teams:

AI Executive Recruitment and Talent Management:

The Bedford Group will leverage the power of SalesChoice Inc. AI solutions and Strategic AI Acceleration Services to attract the right leadership talent to build ‘the organization of the future’ with new functional roles and leadership capabilities across the AI spectrum, from predictive analytics to advanced facial recognition and deep learning methods. To be ready for this new world, educational foundations are an imperative for Board Directors and C levels to make informed decisions. No longer can AI be a skill only in the purview of IT professionals as AI will underpin every business process as the world evolved into connecting smarter and more intelligent digital systems.

Our alliance with SalesChoice Inc. will help our clients address these new business challenges through targeted learning and talent management solutions. We are now in the best-possible position for enabling our clients to take advantage of rapidly evolving business opportunities” The Bedford Partner Team

“We feel confident that our alliance with The Bedford Group will help more leaders advance to operational AI transformation with world-class capabilities in Toronto. We are excited to help The Bedford Group clients with our expertise in AI enablement, strategic transformation, and educational expertise”, said Dr. Cindy Gordon, Founder and CEO of SalesChoice Inc. Dr. Gordon is the AI Forbes Business School and Technology Advisor and is designing a new university certification on AI for C levels, launching in 2020.

CHRO Breakfast Roundtable on Artificial Intelligence:


Join Howard Pezim, Managing Director and Co-Founder of The Bedford Consulting Group and Dr. Cindy Gordon, CEO and Founder, SalesChoice to share their new Organization of the Future research on Transparent AI and discuss its relevance to ensure AI for Good, and underline the key ethics and risk requirements for AI Governance Maturity. Explore AI readiness and the CHRO’s expanding leadership accountability to architect the ‘organization of the future’ on January 22 of January 28, 2020, tickets are now available here.




About The Bedford Group:

The Bedford Group was established in 1979 and has grown to become one of Canada’s leading privately held executive search firms. Bedford is the Canadian Partner of Transearch International, a global executive search organization, operating in 39 countries with 60+ offices. Bedford’s talent capabilities go beyond traditional executive search, partnering with clients on business transformation, succession, organizational effectiveness, executive compensation and culture management.

About SalesChoice:

SalesChoice Inc. is an award winning AI Guided Selling Company, ( specializing in B2B Sales and Marketing Challenges, bringing leading edge AI cloud capabilities, in predictive forecasting, account and opportunity scoring, relationship analytics, and guided insights for its clients. SalesChoice Inc. also offers AI and ML Strategy, Transformation and Educational Services to advance client modernization needs. SalesChoice is the recipient of the 2019 AI Leader of the Year Award, from and CATA, the 2018 Digital Transformation Award for AI Disruption from ITWC (IT World Canada), Start Up National and Regional Award Winner, EY and CATA Sara Kirke Award, and many other awards for their outstanding innovation and community leadership. SalesChoice is a Forbes Business and Technology Partner in developing leading edge university certification programs in AI for C Levels and are launching a new program in 2020. SalesChoice Inc is also the co-founder of the AI Directory ( advancing AI thought leadership and networks in the global AI community. For more information, see

Media and Marketing Contacts:

If you would like to receive a brochure on our new AI Educational offers, please contact our Marketing and Media Leaders.

Zachary Wan

Tel: 416 963 9000 ext. 257

Malay Upadhyay

Tel: 343 989 0363